{"id":5818,"date":"2016-09-26T15:25:06","date_gmt":"2016-09-26T13:25:06","guid":{"rendered":"http:\/\/belladot.com.loopiadns.com.loopiadns.com\/sv\/?p=5818"},"modified":"2016-09-26T15:25:06","modified_gmt":"2016-09-26T13:25:06","slug":"ny-design-evelina-menskopp","status":"publish","type":"post","link":"https:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/","title":{"rendered":"Ny design f\u00f6r Evelina menskopp!"},"content":{"rendered":"<p><a href=\"http:\/\/belladot.com.loopiadns.com\/sv\/products\/evelina-menskopp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5916 size-full\" src=\"http:\/\/belladot.com.loopiadns.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p.png\" alt=\"evelina_pro_pack_cp_s_m_l_p\" width=\"989\" height=\"482\" srcset=\"https:\/\/belladot.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p.png 989w, https:\/\/belladot.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p-300x146.png 300w, https:\/\/belladot.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p-768x374.png 768w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Nu lanserar vi en ny f\u00f6rpackningsdesign f\u00f6r <a href=\"http:\/\/belladot.com.loopiadns.com\/sv\/products\/evelina-menskopp\/\" target=\"_blank\">Evelina menskopp<\/a>. Menskoppen finns i tv\u00e5 storlekar och f\u00f6r att g\u00f6ra det enkelt f\u00f6r kunden s\u00e5 har vi f\u00e4rgkodat Evelina s\u00e5 att den matchar f\u00e4rgen p\u00e5 andra f\u00f6rpackningar f\u00f6r mensskydd. Det inneb\u00e4r att vi underl\u00e4ttar kundens val n\u00e4r de st\u00e5r vid hyllan. Vi har bara n\u00e5gon sekund p\u00e5 oss f\u00f6r att attrahera till ett k\u00f6p och d\u00e4rf\u00f6r bygger designen p\u00e5 information och associationer som kunden k\u00e4nner till.<\/p>\n<p>V\u00e5ra produkter efterfr\u00e5gas i fler l\u00e4nder \u00e4n bara Sverige och fr\u00e5n Tyskland kom \u00f6nskem\u00e5l som gjorde att vi ifr\u00e5gasatte den gr\u00f6na f\u00f6rpackning som Evelina tidigare har haft. Efter att ha tittat p\u00e5 hur v\u00e5r m\u00e5lgrupp beter sig i hyllan, kom vi fram till l\u00f6sningen \u2013 att ta fram en rosa och en ljusbl\u00e5 f\u00f6rpackning, eftersom just dessa f\u00e4rger associeras till olika storlekar. Tidigare anv\u00e4nde vi storleksben\u00e4mningen 1 och 2, vilket vi uppt\u00e4ckte var sv\u00e5rt att tyda fr\u00e4mst f\u00f6r f\u00f6rstk\u00f6perskorna, medan \u201dSmall &amp; Medium\u201d samt \u201dLarge &amp; Plus\u201d \u00e4r l\u00e4ttare att relatera till den produkt man \u00e4r van vid att k\u00f6pa. Det \u00e4r ocks\u00e5 viktigt att kommunicera att menskoppen \u00e4r ett komplement eller ett alternativ till tamponger.<\/p>\n<p>Varum\u00e4rket Belladot ska agera hj\u00e4lpande till v\u00e5ra kunder och uttrycka frihet. Genom menskoppen ger vi v\u00e5ra kunder friheten att sporta och kunna leva som man vill. Ett argument som vi tycker \u00e4r starkt och som uttrycks p\u00e5 f\u00f6rpackningen. Men ocks\u00e5 att menskoppen \u00e4r tillverkad i naturlig och 100% kroppsv\u00e4nlig silikon, helt fri fr\u00e5n farliga \u00e4mnen. Det har tidigare varit en fr\u00e5gest\u00e4llning och en oro hos en del konsumenter som vi tryggar i kommunikationen p\u00e5 f\u00f6rpackningen.<\/p>\n<p>Resultatet \u00e4r en f\u00f6rpackning med h\u00f6g impact som tar plats i hyllan och uttrycker en stolthet. Men samtidigt en trygghet i anv\u00e4ndandet. Tydligt och enkelt f\u00f6r kunden att g\u00f6ra det r\u00e4tta valet. Dessutom tycker vi att det \u00e4r snyggt ocks\u00e5!<\/p>\n<p>Nu v\u00e4ntar vi med sp\u00e4nning p\u00e5 dina kommenterar!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nu lanserar vi en ny f\u00f6rpackningsdesign f\u00f6r Evelina menskopp. Menskoppen finns i tv\u00e5 storlekar och f\u00f6r att g\u00f6ra det enkelt f\u00f6r kunden s\u00e5 har vi f\u00e4rgkodat Evelina s\u00e5 att den matchar f\u00e4rgen p\u00e5 andra f\u00f6rpackningar f\u00f6r mensskydd. Det inneb\u00e4r att vi underl\u00e4ttar kundens val n\u00e4r de st\u00e5r vid hyllan. Vi har bara n\u00e5gon sekund p\u00e5 oss f\u00f6r att attrahera till ett k\u00f6p och d\u00e4rf\u00f6r bygger designen p\u00e5 information och associationer som kunden k\u00e4nner till. V\u00e5ra produkter efterfr\u00e5gas i fler l\u00e4nder \u00e4n bara Sverige och fr\u00e5n Tyskland kom \u00f6nskem\u00e5l som gjorde att vi ifr\u00e5gasatte den gr\u00f6na f\u00f6rpackning som Evelina tidigare [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[433],"tags":[],"class_list":["post-5818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny design f\u00f6r Evelina menskopp - F\u00e4rgkodat som tamponger!<\/title>\n<meta name=\"description\" content=\"Resultatet \u00e4r en f\u00f6rpackning med h\u00f6g impact som tar plats i hyllan och uttrycker en stolthet. Men samtidigt en trygghet i anv\u00e4ndandet. 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Tydligt och enkelt!\" \/>\n<meta property=\"og:url\" content=\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/\" \/>\n<meta property=\"og:site_name\" content=\"Belladot\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-26T13:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/belladot.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p.png\" \/>\n\t<meta property=\"og:image:width\" content=\"989\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christoffer Utbult\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christoffer Utbult\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/\"},\"author\":{\"name\":\"Christoffer Utbult\",\"@id\":\"https:\/\/belladot.com\/#\/schema\/person\/d4c518a4f80b2c35f2236c46b5089c15\"},\"headline\":\"Ny design f\u00f6r Evelina menskopp!\",\"datePublished\":\"2016-09-26T13:25:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/\"},\"wordCount\":381,\"commentCount\":0,\"image\":{\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/belladot.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p.png\",\"articleSection\":[\"Tips &amp; r\u00e5d\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/\",\"url\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/\",\"name\":\"Ny design f\u00f6r Evelina menskopp - F\u00e4rgkodat som tamponger!\",\"isPartOf\":{\"@id\":\"https:\/\/belladot.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/belladot.com\/sv\/2016\/09\/26\/ny-design-evelina-menskopp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/belladot.com\/wp-content\/uploads\/2016\/09\/Evelina_pro_pack_CP_s_m_l_p.png\",\"datePublished\":\"2016-09-26T13:25:06+00:00\",\"author\":{\"@id\":\"https:\/\/belladot.com\/#\/schema\/person\/d4c518a4f80b2c35f2236c46b5089c15\"},\"description\":\"Resultatet \u00e4r en f\u00f6rpackning med h\u00f6g impact som tar plats i hyllan och uttrycker en stolthet. 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